Mbanq Launches Financial Fan-Ecosystem to Power Brand-Owned Digital Economies

Mbanq, a global leader in banking technology and embedded finance introduces its Financial Fan-Ecosystem, an enhanced platform designed to let creators, sports clubs, and digital-first brands build financial ecosystems around their audiences. 

The Financial Fan-Ecosystem allows organizations with engaged audiences to embed financial services, commerce, and fan engagement tools directly into their customer experience. From digital wallets and payment cards to creator coins, loyalty rewards, and NFT-based access tiers, the platform supports a wide range of features designed to deepen relationships and unlock new revenue streams. 

Originally developed for sports teams and digital creators, the ecosystem is being adopted by entertainment groups, esports teams, fashion brands, and membership-based communities. 

Lars Rottweiler, Mbanq’s Chief Technology Officer, says, “This infrastructure gives creators, sports teams and brand managers the tools to engage directly and meaningfully with their fans, at scale and without platform dependency.”  

Each deployment is white-labeled, fully customizable, and can go live in a matter of weeks. Mbanq provides the complete financial backbone, including licensing, regulatory compliance (KYC/AML), transaction processing, and digital asset management. There is no requirement for the brand to have its own internal fintech team. The product includes: 

• Branded embedded finance with digital wallets, payment cards, and native rewards, operated under the brand’s identity. 

• Tokenized engagement that supports creator coins, digital collectibles, and loyalty tiers to build value and belonging. 

• Integrated commerce with direct sales of merchandise, event tickets, and exclusive content within a unified experience. 

• Fan-centric analytics to inform campaigns and product design 

• Bank-grade compliance and regulatory infrastructure with operational coverage across North America, Europe, ASEAN and the Middle East. 

Vlad Lounegov, CEO of Mbanq, says, “This platform creates economic alignment between brands and their followers. It unlocks community-powered value with full ownership of the experience, from onboarding to checkout.” 

The platform also supports crowdfunding campaigns, NFT ticketing, music royalties, and fan-driven investment projects. Fans can back what they care about and see tangible outcomes from their participation. 

Beyond media and entertainment, Mbanq works with clients across education, gaming, and digital communities, with custom implementations tailored to audience needs and brand goals. 

Mbanq is a leading banking technology and embedded finance provider. It enables the creation and operation of traditional banks, neo-banks, credit unions, and fintech platforms. Founded in 2016 and headquartered in the United States, Mbanq is known worldwide for its regulatory expertise, modern technology, and comprehensive digital banking solutions.     

www.mbanq.com